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Increased Customer Base

Within the game there are promotions for entrants to invite their friends.  The effectiveness of the game means that it becomes viral within a community e.g. Tesco Staff. Friends invite Friends and before long a new customer base is created for the brand to target.

The first step in the process is to engage with your existing customer base through online and offline marketing challenges.

The second step in the process is to encourage the registered customers by way of inexpensive incentives (a second or third team) to invite their friends.

The third step is to put in place a targeted marketing campaign within the game to the participants identified as non customers. An alternative package can be promoted to existing customers.

The success of the game is determined by the number of players, the number of teams entered, the number of registered visits to the game, and a measure of the overall customer experience.